Offices & Services

LiveWhale Training

Welcome to LiveWhale Basics!

Content Strategy

Before you start editing and creating, it’s important to develop a strategy.

When you’re creating your content, you need to ask yourself a few questions:

  • Who is the audience?
  • Why am I making the page? What do I want to accomplish?
  • What does my audience need to know from this page?
  • How am I going to accomplish this?

Let these questions guide you in how you’re presenting the information. Writing for the web deson’t have to be formal. Stories don’t have to be long. Including a picture—even from an iPhone—is encouraged if it brings authenticity.

For the most part, we’re communicating with prospective and current students. We want to show them how our institution or major or club is unique. But we also want them to find information easily.

Recent Stories

  • Seriously, it’s supposed to snow 6-10 inches. Or so they say.
  • Puppies are super adorable. I should probably get one.
  • A summary about the story.


Our Top 3 Questions

  • Who do I talk to about press coverage?

    Send an email to our director of media relations, Kay MacIntosh.

  • How much time should I allow for print projects?

    For new publications, you should always allow for six to eight weeks. For reprints with minor changes, you should allow for a minimum of four weeks. We have a timetable worksheet available to help.

  • How do I order business cards?

    Business cards can be ordered through our stationery request form.