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College Relations & Marketing

Writing for the Web

Consider the amount of text on your page. How can you guide the eye down the page, make sure people can find what they’re looking for and still get your information across?

This page is awfully text-heavy, but it is broken up with subheadings and bulleted lists. Consider using these tools to make your page more readable on the screen:

  • Use meaningful subheadings
  • Break up text—short paragraphs, bulleted lists
  • Guide your reader’s eye down the page
  • White space is your friend
  • Show more than tell
  • Less is more

It’s also important to think about your tone. Be conversational. Your site isn’t a place to dump all the information—it’s a place to build relationships with your audience. Showcase stories, engage the reader. The best way to do this? Read it aloud. If your content sounds natural, almost like you’re talking to your audience in person or over the phone, then you’ve nailed it!

That’s right. The biggest lesson about writing on the web to remember is:

  • Read your content aloud.