Peter Shafer III

Class of 1986

Peter Shafer is CEO, KRC Research, IPG’s independent market research company specializing in a wide variety of consumer and public affairs research.

Peter manages and executes all aspects of KRC’s strategic plan and business operation, especially around operational excellence, new business development, research innovation, talent acquisition and client management. Peter spent 20 years in various senior public affairs positions with several DC-based organizations—The Gallup Organization, Harris Interactive, Public Affairs Council, Grocery Manufacturers of America and The Hawthorn Group. He is the author of two books relating to public affairs measurement and has written numerous articles published in a variety of journals, periodicals and major newspapers. He is also a NCAA Division 1 Football official.