Business Management

Caroline LeBon

Visiting Assistant Professor of Business Management
Education

Ph.D., Marketing, University Paul Cezanne Aix Marseille, 2011

M.S., Marketing, University of Paris Sorbonne, 2005

Postgraduate Degree in Luxury Brand Marketing and International Management, Cartier Chair Marketing Institute - Sup de Luxe, 1993

Master in Retail Management, Logistics, and Negotiation, University of Paris Dauphine, 1992

B.A., Applied Economics, University of Paris Dauphine, 1991

Research Spotlight

In my research, I consider and analyze the changes in companies’ marketing strategies. I have published an article explaining how fashion brands and stores use diverse strategies to present their products and increase repeat exposures to convince customers to purchase their fashion items. I also wrote a book on fashion marketing discussing strategies companies use to increase fashion products success globally.

Le Bon Caroline, Merunka Dwight (2017), Uncovering and Understanding the Influence of Repeated Exposure on Fashion Products Adoption”, Journal of Marketing Development and Competitiveness, Vol 11(3).

Fashion Marketing bookLe Bon Caroline (2015), “Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products”, New York, NY: Business Expert Press.

Teaching

BUS 223 Marketing Research Methods

BUS 294 International Marketing Special Topic

BUS 224 Digital Marketing 

BUS 351 Advertising

Professional Experience

Before joining academia, I spent 10 years as a buyer for the leading French department store, Galeries Lafayette - Paris. I oversaw the selection, negotiation, and procurement for national and international brands and was responsible for sales revenues, prices, margins, promotional activities, and inventory management in the accessories, women and then men department.