Lorna J. Hunter, whose depth of experience in admissions, enrollment, and financial aid spans institutions ranging from the Ivy League to public universities, stepped into a new role as Washington College’s vice president of enrollment management in August 2017.
Most recently at The College of Idaho—that state’s oldest private liberal arts college—she worked with offices across the campus to develop new ways to draw more international and out-of-state students and student athletes, and to engage faculty and alumni to help educate prospective students about the school.
Previously, she served 11 years as vice president for enrollment management for Bryant University in Smithfield, Rhode Island, where she grew applications by 48 percent, attained a 29 percent increase in the entering class, and increased enrollment of students of color by 10 percent. During her five years as dean of admission and financial aid at Lehigh University in Bethlehem, Pennsylvania, she achieved a 25 percent increase in applications to the College of Arts and Sciences and increased applications overall by 31 percent.
At Dartmouth College, where she served eight years as associate director of admissions and director of minority recruitment, Hunter helped attain gender parity in the Class of 1999, 24 years after the Hanover, New Hampshire, school initiated co-education. She also served three years as assistant director of admissions at the University of Pennsylvania, where she developed and implemented programs to enroll students of color. Throughout, she has helped develop marketing and communications plans to complement enrollment strategies.
Hunter holds a BS in rehabilitation counseling and education at Penn State University, an MA in adult education with a concentration in effective team leadership and team dynamics from the University of Rhode Island, a post-master’s certificate in enrollment management from Capella University, and a PhD in higher education from UMass Boston.