“I’m fortunate to be part of a talented CRM team that is passionate about the Washington College legacy. Everyone on campus and in the community has a vision of what the College could become. My job is to provide structure and a unified voice to what Washington College means to all of us.”
Rolando Irizarry’s career spans 20 years in higher education, healthcare, and agency work. Most recently, Irizarry served as the Regional Marketing Director for MedStar Health, where he provided overall strategic marketing and communications leadership and tactical direction for a $4.2 billion healthcare system within the Washington Region. He has worked with leaders at The George Washington University School of Medicine and George Washington University Hospital on a number of successful marketing and branding campaigns that significantly increased market share, grew revenue, and promoted patient education. Those campaigns garnered more than four dozen awards.
As senior public affairs officer for Florida International University, Irizarry worked with one of the largest, most diverse media markets in the country and organized the largest press event in campus history—a visit from the Dalai Lama that involved more than 200 journalists. He was also responsible for crisis communications and collaborated with the university president on legislative matters.
Irizarry brings a wealth of experience in brand management, strategic planning, business analytics, integrated marketing, and digital advertising. He is an active faculty member at The George Washington University School of Business and received his BA from the University of Miami and MS from Florida International University.