Modern Marketing for the Top Brand in Comedy
Location: Hynson Lounge
CHESTERTOWN, MDâ€”Don Steele, the executive responsible for Comedy Centralâ€™s digital and social marketing, will visit his alma mater, Washington College, on Thursday, February 26, to talk about how he reaches out to fans of the worldâ€™s #1 comedy brand. The event, â€śMarketing with Millennials,â€ť will take place at 4:00 p.m. in Hynson Lounge, Hodson Hall, and is free and open to the public.
Steele, a 1991 graduate of the College, is Senior Vice President for Fan Engagement and Multi-Platform Marketing at the cable and satellite channel, which is home to popular shows such as The Daily Show with Jon Stewart, South Park, Key & Peele, and Drunk History.
Since joining Comedy Central in 2006, Steele has been instrumental in establishing Comedy Central as an innovative brand in social media and developing key marketing partnerships with Facebook, Twitter and Tumblr. He also has been responsible for executing inventive marketing strategies for Comedy Centralâ€™s digital assets, including its apps, exclusive digital, and branded content. In his role in leading the Fan Engagement efforts, Steele creates a daily conversation with followers of Comedy Central.
Earlier in his career, Steele worked for the Food Network, dELiA*s.com, and Mitchell & Ness. His talk at Washington College is sponsored by the offices of Admissions and College Relations and Marketing.