Dattagupta Tapped As VP For Admissions
- J. Adam Fenster/University of Rochester
He succeeds Kevin Coveney, who over the course of his 30-year career in the admissions office recruited 40 percent of all living alumni.
College president Mitchell B. Reiss said the Admissions Search Committee was especially impressed with Dattagupta’s understanding of how cutting-edge technology can be used to promote the College and reach prospective students and their families. “It’s clear from his past success that Satyajit brings tremendous energy, passion and intelligence to whatever challenge he tackles. He knows how to analyze data, build cohesive teams and create effective strategies. And he understands the new media world and how colleges need to adjust their thinking in a very competitive marketplace.”
At the University of Rochester, Dattagupta was executive director of the Office of College Enrollment, leading a team of 14 employees in planning and executing communications, marketing and technology strategies for university admissions. He invested in areas such as process engineering, data-driven marketing and analysis, 3D modeling, social media and video. These innovations helped Rochester achieve a 25 percent increase in applications over three years, with desired yields (accepted students who enroll) and a stronger freshman class profile.
He hopes to bring about similar results for Washington College, recruiting greater numbers of students from a broader geographical reach. He also understands that in this era of declining demographics, Washington College has to take some risks.
“I want Washington College to be a trendsetter, not a trend follower,” he says. “This school is a hidden gem that needs to be showcased to the world. By using technology to our best advantage, we can share the stories of students’ success and convey all that this wonderful place has to offer.”
A native of Mumbai, Maharashtra, India, Dattagupta earned both a bachelor’s degree in computer science and a master’s in business administration from Southwest Minnesota State University. He and his wife, Priyanka, are moving to Chestertown this summer, and he officially starts his new position July 1.