The heart of marketing, according to Emeritus Professor Terry Scout: “Find out what people want, and give it to them.”
Marketing is a creative problem-solving endeavor that rigorously identifies people’s needs and desires and develops products and services to meet them.
Marketing includes market research and data analysis of consumer behavior and mindset; development of new products and services; cultivation of relationships with consumers and target markets; and creation and maintenance of brand identities as a durable source of trust and credible information in complex environments.
Drawing from Business Management, Art, and other disciplines, the Marketing Minor draws on liberal-arts skills such as research, analysis, creativity, communication, and the application of ethical principles to marketing work. The minor is open to students in all majors.
Required courses (16 credits)
These courses are offered every semester.
ECN 112 Microeconomics
BUS 111 Principles of Marketing*
BUS 223 Marketing Research
BUS 323 Consumer Behavior
*ECN 112 is a pre-requisite for BUS 111. Please plan accordingly.
Electives (8 credits)
At least 4 of the elective credits must be a BUS course. Offerings vary by semester. Please note that courses offered outside of BUS may have various pre-requisites; check with instructors before registering.
BUS 224 Digital Marketing
BUS 351 Advertising
BUS 294/394 Special Topics in Marketing
ART 231 Creative Process
ART 251 Visual & Critical Thinking
ART 291 Intermedia_VNM
ART 330 Video Intensive
ART 335 New Media Intensive
ART 340 Photography Intensive
Other courses may apply with permission of the Director. Permission must be sought prior to any coursework being completed, as credit may not be awarded retroactively.
Special Opportunity for Fall 2018
Marketing students who register for BUS 394-11 for the Fall 2018 semester will be participating in the American Marketing Association’s annual Collegiate Case Competition to develop a full-fledged strategic marketing plan for a global brand.
Past challenges have been offered in cooperation with firms including The Hershey Company, eBay, Mary Kay, Nintendo, Dunkin’ Donuts, Kellogg’s, Procter & Gamble, UNICEF, MasterCard, and many more.
Students must have completed BUS 111, BUS 223 & BUS 323 to participate*, or have permission of the instructor. Participating students are required to obtain national AMA membership ($50), but participation in the campus chapter of AMA is entirely optional.
* Concurrent enrollment in BUS 394-11 and either BUS 223 or BUS 323 (but not both) is also acceptable.