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Business Management


  • The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.

    – Nolan Bushnell, founder of Atari and Chuck E. Cheese’s

  • Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced.

    – Peter F. Drucker

  • When you reach an obstacle, turn it into an opportunity. You have the choice.

    – Mary Kay Ash, founder of Mary Kay Cosmetics

  • Business opportunities are like buses—there’s always another one coming.

    – Richard Branson, founder of Virgin Enterprises

  • I have not failed. I’ve just found ten thousand ways that won’t work.

    – Thomas Edison

  • The best way to predict the future is to create it.

    – Peter F. Drucker

  • It’s kind of fun to do the impossible.

    – Walt Disney

  • Success to me is not about money or status or fame; it’s about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.

    – Anita Roddick, founder of The Body Shop

  • Don’t sit down and wait for the opportunities to come. Get up and make them!

    – Madam C.J. Walker, entrepreneur, businesswoman, and America’s first black female millionaire

  • Fall seven times, stand up eight.

    – Japanese proverb

  • A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

    – Winston Churchill

  • I never perfected an invention that I did not think about in terms of the service it might give others… . I find out what the world needs, then I proceed to invent.

    – Thomas Edison

Entrepreneurship, the great business thinker and teacher Peter Drucker observed, isn’t so much an art or a science as a practice.There’s no substitute for rolling up your sleeves and diving into action.

BUS 320 Entrepreneurship

BUS 320 Entrepreneurship provides the foundation for you to take your idea from the concept stage to an operating business. Entrepreneurial opportunities are everywhere. Studying entrepreneurship in a college course develops your ability to identify opportunities and translate them into value-creating  enterprise.

Students learn to unbundle what can be a confusing set of tasks into logical steps for personal and business success. Culminating the course, students craft a disciplined, well-researched, well-written business plan addressing the key challenges their new business venture will face, and outlining the path to success. 

Business Plan Capstone

Students who are committed to learning how to start their own business can choose to go beyond BUS 320, and develop a complete, detailed business plan for their senior capstone. If you choose this track, you’ll work closely with a faculty advisor on developing your own business plan, doing all the research necessary on market opportunities, financing options, operations, and more.

Click here to learn more about the Business Plan Capstone.

Start today, not tomorrow

Want to get a head start on your entrepreneurship education? One of our favorite free resources is the New York Times entrepreneurship column—click here to start learning!