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Business Management

Marketing Minor

The heart of marketing, according to Emeritus Professor Terry Scout: “Find out what people want, and give it to them.”

Marketing is a creative problem-solving endeavor that rigorously identifies people’s needs and desires and develops products and services to meet them.

Marketing includes market research and data analysis of consumer behavior and mindset; development of new products and services; cultivation of relationships with consumers and target markets; and creation and maintenance of brand identities as a durable source of trust and credible information in complex environments.

Drawing from Business ManagementArt & Art HistoryCommunication & Media Studies, and other disciplines, the Marketing Minor draws on liberal-arts skills such as research, analysis, creativity, communication, and the application of ethical principles to marketing work. The minor is open to students in all majors.

Required courses

These courses are offered every semester.

  • ECN 112 Microeconomics
  • BUS 111 Principles of Marketing
  • BUS 223 Marketing Research
  • BUS 323 Consumer Behavior


Students must complete at least two marketing electives (8 credits). Offerings vary by semester. Please note that courses offered outside of BUS may have various pre-requisites; check with instructors before registering.

  • BUS 224 Digital Marketing
  • BUS 351 Advertising
  • BUS 294/394 Special Topics in Marketing
  • ART 231 Creative Process
  • ART 251 Visual & Critical Thinking
  • ART 291 Intermedia_VNM
  • ART 330 Video Intensive
  • ART 335 New Media Intensive
  • ART 340 Photography Intensive

Other courses may apply with permission of the Director. Permission must be sought prior to any coursework being completed, as credit may not be awarded retroactively.

Student Opportunities

We strongly encourage Marketing minors to participate in extracurricular activities that will supplement and reinforce the concepts and principles that they learn inside the classroom. Some of these opportunities are identified below.

American Marketing Association

Open to all students, regardless of whether they are BUS majors or MKT minors—all you need is an interest in marketing (even if that means marketing yourself in the labor market after college). Students have, in past semesters, participated in the AMA Collegiate Case Competition (bringing home an Honorable Mention commendation), celebrated “Marketing Week” in October, and in Spring 2019, a delegation of six students attended the AMA Collegiate Conference in New Orleans for the very first time!

To learn more, contact club advisor Georgina Bliss, or visit the chapter’s web page.


WAC students routinely secure marketing-oriented internships within a diverse range of firms and organizations. Please consult with the Center for Career Development to find out how to locate opportunities, and speak to Prof. Lansing Williams if interested in pursuing a marketing-oriented internship for BUS academic credit.

Note: For-credit internships intended to serve as a MKT elective must be approved in advance by the Director of the Minor or the BUS Department Chair.

Alpha Mu Alpha

Graduating senior Marketing minors with a minimum overall GPA of 3.25 are eligible for initiation into Alpha Mu Alpha, the national marketing honorary for qualified undergraduate, graduate, and doctoral marketing students, as well as marketing faculty.

Eligible seniors will be invited to accept this honorary in the latter half of their final semester by the Director of the Minor, who administers the honorary for WAC.