Life with meaning.
That’s the literal translation of 生意 (sheng-yi), the Chinese word for business.
And that’s our approach to teaching business management as a liberal art.
We engage students. You’ll share ideas with classmates, work closely with expert faculty, and get your hands on real-world tools like SAP (all our majors learn how to use it). You can invest a half million dollars in socially responsible businesses in the Brown Advisory Student-Managed Investment Fund. And you can learn how to build your own business from the ground up.
It’s your dream, and we want you to dream big. Pictured below are our 2019 graduates at our second annual Business Management Senior Capstone Experience Poster Exhibition… all of these students reached the finish line and have done amazing things while attending Washington College. Will you be next to follow in their footsteps?
|Our grads||Global business||In the classroom|
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What we're reading
- <div class="lw_blurbs_body"><p><img width="120" height="177" alt="" src="/live/image/gid/12/width/120/height/177/15166_strategic-capitalism.rev.1454361682.jpg" class="lw_image lw_image15166 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/120/height/177/15166_strategic-capitalism.rev.1454361682.jpg 2x, /live/image/scale/3x/gid/12/width/120/height/177/15166_strategic-capitalism.rev.1454361682.jpg 3x" data-max-w="536" data-max-h="788"/>Richard D’Aveni, <em><a href="http://www.amazon.com/Strategic-Capitalism-Economic-Strategy-Capitalist/dp/0071781161/ref=sr_1_1?s=books&ie=UTF8&qid=1351534988&sr=1-1&keywords=strategic+capitalism" target="_blank">Strategic Capitalism: The New Economic Strategy for Winning the Capitalist Cold War</a></em> (McGraw Hill, 2012).</p><p> Western economists and policymakers have long favored a <em>laissez-faire</em> approach to capitalism and the market.</p><p> But D’Aveni, a strategy professor at Dartmouth’s Tuck Business School, argues that in today’s global economy this traditional hands-off view is failing. Unless Western governments accept a more active role, D’Aveni says, they will continue to lose out to the Chinese model.</p></div>
- <div class="lw_blurbs_body"><p style="text-align: left;"><img width="120" height="180" alt="" src="/live/image/gid/12/width/120/height/180/15071_lm4.rev.1454361632.jpg" class="lw_image lw_image15071 lw_align_left" data-max-w="120" data-max-h="180"/>Tom Cronin and Michael Genovese, <em><a href="http://www.amazon.com/Leadership-Matters-Unleashing-Power-Paradox/dp/161205143X/ref=sr_1_1?s=books&ie=UTF8&qid=1351537209&sr=1-1&keywords=leadership+matters" target="_blank">Leadership Matters</a></em> (Paradigm, 2012). </p><p style="text-align: left;"> In their new book, political scientists Cronin and Genovese explore the paradoxes of leadership by looking at literature, movies, art, and classic texts. A wide-ranging, head-expanding read.</p><div id="inline-leadership-matters" style="display: none;"><h3> Additional Information </h3><p> This is a test. I will remove this before going live, or update it with content that is actually meaningful. </p></div></div>
- <div class="lw_blurbs_body"><p><img width="133" height="199" alt="" src="/live/image/gid/12/width/133/height/199/42535_brynjolfsson-book.rev.1454387389.jpg" class="lw_image lw_image42535 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/133/height/199/42535_brynjolfsson-book.rev.1454387389.jpg 2x, /live/image/scale/3x/gid/12/width/133/height/199/42535_brynjolfsson-book.rev.1454387389.jpg 3x" data-max-w="1001" data-max-h="1500"/>Erik Brynjolfsson and Andrew McAfee, <em><a href="http://www.amazon.com/Race-Against-Machine-Accelerating-Productivity/dp/0984725113/ref=tmm_pap_title_0">Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy</a></em> (Digital Frontier Press, 2012) </p><p> Brynjolffson and McAfee, professors at MIT’s Sloan School of Management, argue that the pace of technological innovation is increasing, and explore the challenges this poses to the future of jobs and the economy. </p></div>
- <div class="lw_blurbs_body"><p><em><a href="http://www.amazon.com/The-Experience-Economy-Theater-Business/dp/0875848192"><img width="210" height="300" alt="" src="/live/image/gid/12/width/210/height/300/33978_experience-economy.rev.1454379076.jpg" class="lw_image lw_image33978 lw_align_left" data-max-w="210" data-max-h="300"/></a></em></p><p> B. Joseph Pine II and James H. Gilmore, <a href="http://www.amazon.com/The-Experience-Economy-Theater-Business/dp/0875848192">The Experience Economy: Work Is Theater & Every Business a Stage</a> (Harvard Business School Press, 1999).</p><p> Terry Scout: Pine and Gilmore’s main point in this classic book is that people want experiences rather than goods and services. Companies excel by providing compelling experiences for customers. Apple Stores with the genius bar are an experience. (They really are. I love to go to an Apple Store.) </p><p><em>Required for BUS 202 Marketing, 2013-14.</em></p></div>
- <div class="lw_blurbs_body"><p><img width="125" height="190" alt="" src="/live/image/gid/12/width/125/height/190/15212_aristotle-gm.rev.1454361715.jpeg" class="lw_image lw_image15212 lw_align_left" data-max-w="175" data-max-h="265"/>Tom Morris, <em><a href="http://www.amazon.com/If-Aristotle-Ran-General-Motors/dp/0805052534/ref=sr_1_1?s=books&ie=UTF8&qid=1351713495&sr=1-1&keywords=if+aristotle+ran+general+motors" target="_blank">If Aristotle Ran General Motors</a></em> (Holt, 1997).</p><p> In this book about philosophy and business, Morris argues that ancient philosophy has a lot to teach us about modern life and work. </p><p> “If we let the great philosophers guide our thinking,” Morris says, “… we put ourselves in the very best position to move towards genuine excellence, true prosperity, and deeply satisfying success in our businesses, our families, and our lives.”</p></div>
- <div class="lw_blurbs_body"><p><img width="161" height="209" alt="" src="/live/image/gid/12/width/161/height/209/20539_turner-book.rev.1454365253.jpg" class="lw_image lw_image20539 lw_align_left" data-max-w="161" data-max-h="209"/>Adair Turner, <em><a href="http://www.amazon.com/Economics-After-Crisis-Objectives-Lectures/dp/026201744X/ref=pd_sim_b_11" target="_blank">Economics After the Crisis</a></em> (MIT Press, 2012).</p><p> The financial crisis of 2008 continues to roil the global economy. Turner, Britain’s chief financial regulator, argues that what is needed to restore sustained growth is a rethinking of the basic premises of economics and financial regulation.</p><p> For the last generation, Turner says, economic policymaking has been driven by the so-called Washington Consensus: that markets are efficient, that economic actors are rational in pursuit of their own self-interest, and that inequality is an inescapable consequence of the necessary pursuit of economic growth.</p><p> These simplifying assumptions certainly make for elegant mathematical models. But Turner argues that they simply don’t do a good job mapping the real world.</p><p> What are the consequences when the assumptions and the real world diverge? And what should we do now to rebuild the global economy? Turner’s book will inspire hard thinking about these big questions.</p></div>
- <div class="lw_blurbs_body"><p><img width="120" height="181" alt="" src="/live/image/gid/12/width/120/height/181/15167_the-intelligent-investor.rev.1454361683.jpg" class="lw_image lw_image15167 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/120/height/181/15167_the-intelligent-investor.rev.1454361683.jpg 2x" data-max-w="332" data-max-h="500"/>Benjamin Graham, <em><a href="http://www.amazon.com/The-Intelligent-Investor-Rev-ebook/dp/B000FC12C8/ref=tmm_kin_title_0" target="_blank">The Intelligent Investor</a></em> (1949; revised in 2003 with commentary by Jason Zweig).</p><p> How can you make money in the stock market? In this classic book Benjamin Graham lays out his key idea: “value investing.” Warren Buffett, America’s most famous and revered billionaire investor, was inspired by Graham’s ideas, and called <em>The Intelligent Investor</em> “by far the best book on investing ever written.”</p><p> By focusing on fundamentals and resisting the urge to buy and sell at every market fluctuation, Graham argues, the intelligent investor can minimize risk and maximize long-term gain.</p><p> It worked for Warren Buffett and countless other investors in the six decades since Graham’s book first came out. It probably stil has some wisdom left for you.</p></div>
- <div class="lw_blurbs_body"><p><img width="120" height="182" alt="" src="/live/image/gid/12/width/120/height/182/15213_bigdatatidalwave.rev.1454361715.jpg" class="lw_image lw_image15213 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/120/height/182/15213_bigdatatidalwave.rev.1454361715.jpg 2x" data-max-w="300" data-max-h="453"/>Bill Franks, <em><a href="http://www.amazon.com/Taming-Data-Tidal-Wave-Opportunities/dp/1118208781/ref=pd_sim_b_2" target="_blank">Taming the Big Data Tidal Wave</a></em> (Wiley, 2012).</p><p> Franks, Chief Analytics Officer for software firm Teradata, explains what the rise of big data means to business and other organizations today.</p><p> Big data is washing over our world, from gigabyte to terabyte to petabyte. Franks surveys technologies for managing it, explains how to analyze and make sense of it, and suggests how to create an organizational culture of discovery and innovation that takes advantage of the possibilities unleashed by the waves of data that are transforming the competitive environment of business.</p></div>
- <div class="lw_blurbs_body"><p> Susan Cain, <a href="http://www.amazon.com/Quiet-Power-Introverts-World-Talking/dp/0307352153/ref=tmm_pap_title_0?ie=UTF8&qid=1361812136&sr=1-1" target="_blank"><em>Quiet: The Power of Introverts in a World That Can’t Stop Talking</em></a> (Broadway, 2013).</p><p> In this celebrated best-seller, Cain takes a look at the undervalued introvert, and what value ‘quiet’ individuals provide to organizations. “<em>Quiet</em>,” according to a review in <em>Fortune</em>, <em>“</em>should interest anyone who cares about how people think, work, and get along, or wonders why the guy in the next cubicle acts that way. It should be required reading for introverts (or their parents) who could use a boost to their self-esteem.”</p></div>
- <div class="lw_blurbs_body"><p><img width="108" height="167" alt="" src="/live/image/gid/12/width/108/height/167/15840_startupnation.rev.1454361936.jpg" class="lw_image lw_image15840 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/108/height/167/15840_startupnation.rev.1454361936.jpg 2x, /live/image/scale/3x/gid/12/width/108/height/167/15840_startupnation.rev.1454361936.jpg 3x" data-max-w="374" data-max-h="577"/>Dan Senor and Saul Singer, <em><a href="http://www.amazon.com/Start-up-Nation-Israels-Economic-ebook/dp/B004QZ9P6K/ref=tmm_kin_title_0" target="_blank">Startup Nation: The Story of Israel’s Economic Miracle</a></em> (12, 2009).</p><p> Israel, a nation of just 7 million people, has more startup companies than China, India, or Japan, and is a global magnet for venture capital investment, with more than twice as much venture capital per person than the United States, and 30 times more than Europe.</p><p> Senor and Singer explore the intellectual traditions, government policies, and people behind Israel’s remarkable economic success. Entrepreneurialism, the authors suggest, is far more than a policy or a mindset–it is a culture, as well.</p></div>
- <div class="lw_blurbs_body"><p class="textbasic"><img width="116" height="173" alt="" src="/live/image/gid/12/width/116/height/173/42534_quigley.rev.1454387389.jpeg" class="lw_image lw_image42534 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/116/height/173/42534_quigley.rev.1454387389.jpeg 2x" data-max-w="232" data-max-h="346"/>Carroll Quigley, <em><a href="http://www.amazon.com/Evolution-Civilizations-Carroll-Quigley/dp/0913966576">The Evolution of Civilizations</a></em> (first published 1961).</p><p class="textbasic"> In this far-ranging historical analysis, Quigley traces the life-cycle of great civilizations. Quigley’s magisterial work provides students of international business with the perspective to realize that global flows of goods, people, and ideas have been a driving force in human history for thousands of years.</p></div>
- <div class="lw_blurbs_body"><p><img width="125" height="174" alt="" src="/live/image/gid/12/width/125/height/174/15828_tiger-mother-comp.rev.1454361933.jpg" class="lw_image lw_image15828 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/125/height/174/15828_tiger-mother-comp.rev.1454361933.jpg 2x, /live/image/scale/3x/gid/12/width/125/height/174/15828_tiger-mother-comp.rev.1454361933.jpg 3x" data-max-w="450" data-max-h="625"/>Amy Chua, <em><a href="http://www.amazon.com/Battle-Hymn-Tiger-Mother-ebook/dp/B004CLYKLI/ref=dp_kinw_strp_1">Battle Hymn of the Tiger Mother</a></em> (Penguin, 2011).</p><p> Best-selling Yale Law professor Chua (<em><a href="http://www.amazon.com/World-Fire-Exporting-Instability-ebook/dp/B000FC0ZB2/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1352329022&sr=1-1&keywords=world+on+fire+chua">World on Fire</a></em> and <em><a href="http://www.amazon.com/Day-Empire-Hyperpowers-Dominance---ebook/dp/B001NLKUQY/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1352329049&sr=1-1&keywords=day+of+empire+chua">Day of Empire</a></em>) explores a more personal topic, how she applied Chinese parenting values to raising two daughters in the United States. Pushing her daughters to a degree few native-born American parents do, she tells a story of both success and resistance.</p><p> The family story Chua tells is fascinating, but the book’s deeper value lies in how it helps Americans better understand Chinese culture and values. Chinese parents, Chua argues, look at their role quite differently than their American counterparts: “Western parents are concerned about their children’s psyches. Chinese parents aren’t. They assume strength, not fragility.”</p></div>
- <div class="lw_blurbs_body"><p><a href="http://www.amazon.com/Likeable-Social-Media-Customers-Irresistible/dp/0071762345/ref=bxgy_cc_b_img_a" target="_blank"><img width="150" height="225" alt="" src="/live/image/gid/12/width/150/height/225/15549_likeable_social_media.rev.1454361819.jpg" class="lw_image lw_image15549 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/150/height/225/15549_likeable_social_media.rev.1454361819.jpg 2x" data-max-w="318" data-max-h="475"/></a> Dave Kerpen, <em><a href="http://www.amazon.com/Likeable-Social-Media-Customers-Irresistible/dp/0071762345/ref=bxgy_cc_b_img_a" target="_blank">Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)</a></em> (McGraw-Hill, 2011).</p><p> “A friend’s recommendation,” Kerpen says, “is more powerful than any advertisement.”</p><p> Social media are transforming how businesses communicate and connect with customers, and how people learn about products and services.</p><p> Facebook, Twitter, blogs, and other social media sites have brought in a new era of informal, rapid-fire interaction–and they’ve also brought waves of new data that companies can analyze to learn more abou their customers’ likes and dislikes.</p><p> In this best-selling book, Kerpen, co-founder and CEO of Likeable Media, provides a fast-paced, easy-to-follow guide to the remarkable world of social media marketing.</p><p> </p></div>
- <div class="lw_blurbs_body"><p><img width="130" height="196" alt="" src="/live/image/gid/12/width/130/height/196/21512_breeden-book.rev.1454365896.jpeg" class="lw_image lw_image21512 lw_align_left" data-max-w="183" data-max-h="275"/>Jake Breeden, <a href="http://www.amazon.com/Tipping-Sacred-Cows-Masquerade-Virtues/dp/1118345916/ref=sr_1_1?s=books&ie=UTF8&qid=1359481998&sr=1-1&keywords=tipping+sacred+cows" target="_blank">Tipping Sacred Cows: Kick the Bad Work Habits that Masquerade as Virtues</a> (Jossey-Bass, 2013).</p><p> Leaders pride themselves on traits such as creativity, passion, and fairness. But unquestioned virtues can curdle into vices when pursued relentlessly or in the wrong contexts. The author, a Duke University faculty member, takes a hard look at seven ‘sacred cows’ dear to many leaders, showing how overzealous allegiance to them can harm their organizations.</p></div>
- <div class="lw_blurbs_body"><p class="parseasinTitle"> Steven Schussler, <a href="http://www.amazon.com/Its-Jungle-There-Inspiring-Entrepreneurial/dp/1402792778/ref=tmm_pap_title_0?ie=UTF8&qid=1361811472&sr=1-1" target="_blank">It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring</a> (Union Square Press, 2010). </p><p class="parseasinTitle"><img width="124" height="152" alt="" src="/live/image/gid/12/width/124/height/152/22952_its-a-jungle-in-there1.rev.1454367501.jpg" class="lw_image lw_image22952 lw_align_left" data-max-w="247" data-max-h="301"/>Schussler, the founder of Rainforest Café, offers an entertaining, winning guide to his own experiences as an entrepreneur on a shoestring. As a young man building his business, Schussler was never afraid to take a chance, even if it might mean making a fool of himself.</p><p class="parseasinTitle"> </p></div>
Spanning the Globe
Read perspectives on study—and life—abroad from three Business Management students in the new issue of 4Corners, the Global Education Office’s International Programs Magazine. BUS major Katie Zabel talks about her time in Australia and Scotland, BUS major Lily Britt shares memories of her time in Hong Kong, and BUS minor Evelyn Mantegani remembers her spring semester in Ireland.
A new minor in Arts Management and Entrepreneurship supports students in the creative arts disciplines.
Thanks to a $1 million grant, WC’s Department of Business Management will create the Warehime Fund for Student Excellence in Business, allowing new opportunities for student research, entrepreneurship, professional networking, and other initiatives.
Most people start conversations with a word. Mark Christie starts them with a character, a stage, and questions that aren’t always easy to answer.