Life with meaning.
That’s the literal translation of 生意 (sheng-yi), the Chinese word for business.
And that’s our approach to teaching business management as a liberal art.
We engage students. You’ll share ideas with classmates, work closely with expert faculty, and get your hands on real-world tools like SAP (all our majors learn how to use it). You can invest a half million dollars in socially responsible businesses in the Brown Advisory Student-Managed Investment Fund. And you can learn how to build your own business from the ground up.
It’s your dream, and we want you to dream big. Pictured below (click the photo for names) are our 2018 graduates at our first annual Business Management Senior Capstone Experience Poster Exhibition… all of these students reached the finish line and have done amazing things while attending Washington College. Will you be next to follow in their footsteps?
|Our grads||Global business||In the classroom|
Student quick links
What we're reading
- <div class="lw_blurbs_body"><p><img width="110" height="173" alt="" src="/live/image/gid/12/width/110/height/173/42586_sutton-and-rao.rev.1454387441.jpeg" class="lw_image lw_image42586 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/110/height/173/42586_sutton-and-rao.rev.1454387441.jpeg 2x" data-max-w="220" data-max-h="346"/>Sutton and Rao, <em><a href="http://www.amazon.com/Scaling-Up-Excellence-Getting-Settling/dp/0385347022">Scaling Up Excellence: Getting to More Without Settling for Less</a></em> (Crown Business, 2014).</p><p> Stanford professors Sutton and Rao explore how organizations can take good ideas practices—“pockets of exemplary performance”—and ‘scale’ them: expand their reach across the entire organization. Based on extensive research from many different industries, Sutton and Rao present a concise, clear framework for “spreading excellence” within a company.</p></div>
- <div class="lw_blurbs_body"><p><img width="120" height="182" alt="" src="/live/image/gid/12/width/120/height/182/15213_bigdatatidalwave.rev.1454361715.jpg" class="lw_image lw_image15213 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/120/height/182/15213_bigdatatidalwave.rev.1454361715.jpg 2x" data-max-w="300" data-max-h="453"/>Bill Franks, <em><a href="http://www.amazon.com/Taming-Data-Tidal-Wave-Opportunities/dp/1118208781/ref=pd_sim_b_2" target="_blank">Taming the Big Data Tidal Wave</a></em> (Wiley, 2012).</p><p> Franks, Chief Analytics Officer for software firm Teradata, explains what the rise of big data means to business and other organizations today.</p><p> Big data is washing over our world, from gigabyte to terabyte to petabyte. Franks surveys technologies for managing it, explains how to analyze and make sense of it, and suggests how to create an organizational culture of discovery and innovation that takes advantage of the possibilities unleashed by the waves of data that are transforming the competitive environment of business.</p></div>
- <div class="lw_blurbs_body"><p><img width="120" height="177" alt="" src="/live/image/gid/12/width/120/height/177/15166_strategic-capitalism.rev.1454361682.jpg" class="lw_image lw_image15166 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/120/height/177/15166_strategic-capitalism.rev.1454361682.jpg 2x, /live/image/scale/3x/gid/12/width/120/height/177/15166_strategic-capitalism.rev.1454361682.jpg 3x" data-max-w="536" data-max-h="788"/>Richard D’Aveni, <em><a href="http://www.amazon.com/Strategic-Capitalism-Economic-Strategy-Capitalist/dp/0071781161/ref=sr_1_1?s=books&ie=UTF8&qid=1351534988&sr=1-1&keywords=strategic+capitalism" target="_blank">Strategic Capitalism: The New Economic Strategy for Winning the Capitalist Cold War</a></em> (McGraw Hill, 2012).</p><p> Western economists and policymakers have long favored a <em>laissez-faire</em> approach to capitalism and the market.</p><p> But D’Aveni, a strategy professor at Dartmouth’s Tuck Business School, argues that in today’s global economy this traditional hands-off view is failing. Unless Western governments accept a more active role, D’Aveni says, they will continue to lose out to the Chinese model.</p></div>
- <div class="lw_blurbs_body"><p><a href="http://www.amazon.com/Likeable-Social-Media-Customers-Irresistible/dp/0071762345/ref=bxgy_cc_b_img_a" target="_blank"><img width="150" height="225" alt="" src="/live/image/gid/12/width/150/height/225/15549_likeable_social_media.rev.1454361819.jpg" class="lw_image lw_image15549 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/150/height/225/15549_likeable_social_media.rev.1454361819.jpg 2x" data-max-w="318" data-max-h="475"/></a> Dave Kerpen, <em><a href="http://www.amazon.com/Likeable-Social-Media-Customers-Irresistible/dp/0071762345/ref=bxgy_cc_b_img_a" target="_blank">Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)</a></em> (McGraw-Hill, 2011).</p><p> “A friend’s recommendation,” Kerpen says, “is more powerful than any advertisement.”</p><p> Social media are transforming how businesses communicate and connect with customers, and how people learn about products and services.</p><p> Facebook, Twitter, blogs, and other social media sites have brought in a new era of informal, rapid-fire interaction–and they’ve also brought waves of new data that companies can analyze to learn more abou their customers’ likes and dislikes.</p><p> In this best-selling book, Kerpen, co-founder and CEO of Likeable Media, provides a fast-paced, easy-to-follow guide to the remarkable world of social media marketing.</p><p> </p></div>
- <div class="lw_blurbs_body"><p><img width="125" height="190" alt="" src="/live/image/gid/12/width/125/height/190/15212_aristotle-gm.rev.1454361715.jpeg" class="lw_image lw_image15212 lw_align_left" data-max-w="175" data-max-h="265"/>Tom Morris, <em><a href="http://www.amazon.com/If-Aristotle-Ran-General-Motors/dp/0805052534/ref=sr_1_1?s=books&ie=UTF8&qid=1351713495&sr=1-1&keywords=if+aristotle+ran+general+motors" target="_blank">If Aristotle Ran General Motors</a></em> (Holt, 1997).</p><p> In this book about philosophy and business, Morris argues that ancient philosophy has a lot to teach us about modern life and work. </p><p> “If we let the great philosophers guide our thinking,” Morris says, “… we put ourselves in the very best position to move towards genuine excellence, true prosperity, and deeply satisfying success in our businesses, our families, and our lives.”</p></div>
- <div class="lw_blurbs_body"><p><img width="183" height="276" alt="Ellenberg, How Not to Be Wrong" src="/live/image/gid/12/width/183/height/276/82285_Ellenberg.rev.1543670055.jpg" class="lw_image lw_image82285 lw_align_left" data-max-w="183" data-max-h="276"/>Jordan Ellenberg, <em><a href="https://www.amazon.com/How-Not-Be-Wrong-Mathematical/dp/0143127535/" target="_blank" rel="noopener noreferrer">How Not to Be Wrong: The Power of Mathematical Thinking</a></em> (Penguin, 2014). A celebrated mathematician provides clear, clever, and compelling descriptions of the numbers-based problems we confront every day, showing us why we need mathematical tools in our daily lives: to keep us from making blunders that would otherwise seem to be reasonable conclusions.</p></div>
- <div class="lw_blurbs_body"><p><img width="120" height="179" alt="" src="/live/image/gid/12/width/120/height/179/15265_benfranklin.rev.1454361748.jpg" class="lw_image lw_image15265 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/120/height/179/15265_benfranklin.rev.1454361748.jpg 2x" data-max-w="319" data-max-h="475"/>Walter Isaacson, <em><a href="http://www.amazon.com/Benjamin-Franklin-American-Walter-Isaacson/dp/074325807X/ref=sr_1_2?s=books&ie=UTF8&qid=1351776110&sr=1-2&keywords=ben+franklin" target="_blank">Benjamin Franklin: An American Life</a></em> (Simon & Schuster, 2004).</p><p> Inventor, diplomat, statesman, scientist, Founding Father–and entrepreneur. Benjamin Franklin helped invent the quintessentially American notion of the entrepreneur, the enterprising individual who recognizes opportunities, takes risks, and earns great success.</p><p> Isaacson traces Franklin’s story from his start as a printer’s apprentice to his success as a publisher and journalist, to his even greater public career in diplomacy and the American founding. He shows that while Franklin may have ended up a distinguished statesman and beloved figure, he kept to the end his entrepreneurial interest in new ideas, new opportunities, and new enterprises.</p></div>
- <div class="lw_blurbs_body"><p><img width="183" height="275" alt="Navarro, What Everybody Is Saying" src="/live/image/gid/12/width/183/height/275/82264_Navarro_what_everybody_is_saying.rev.1543595741.jpg" class="lw_image lw_image82264 lw_align_left lw_column_width_half" data-max-w="332" data-max-h="499"/>Joe Navarro, <a href="https://www.amazon.com/What-Every-Body-Saying-Speed-Reading/dp/0061438294" target="_blank" rel="noopener noreferrer">What Everybody is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People</a> (William Morrow, 2008). Why would accounting professor Lansing Williams recommend a book on how to read people’s body language and nonverbal cues?</p><p> “Because accounting isn’t just bookkeeping. Anytime you’re certifying—and putting your name on—other people’s financial statements, you’re putting your credibility and ethics on the line. You need to be able to read people, not just documents.”</p></div>
- <div class="lw_blurbs_body"><p><img width="133" height="199" alt="" src="/live/image/gid/12/width/133/height/199/42535_brynjolfsson-book.rev.1454387389.jpg" class="lw_image lw_image42535 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/133/height/199/42535_brynjolfsson-book.rev.1454387389.jpg 2x, /live/image/scale/3x/gid/12/width/133/height/199/42535_brynjolfsson-book.rev.1454387389.jpg 3x" data-max-w="1001" data-max-h="1500"/>Erik Brynjolfsson and Andrew McAfee, <em><a href="http://www.amazon.com/Race-Against-Machine-Accelerating-Productivity/dp/0984725113/ref=tmm_pap_title_0">Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy</a></em> (Digital Frontier Press, 2012) </p><p> Brynjolffson and McAfee, professors at MIT’s Sloan School of Management, argue that the pace of technological innovation is increasing, and explore the challenges this poses to the future of jobs and the economy. </p></div>
- <div class="lw_blurbs_body"><p><img width="125" height="174" alt="" src="/live/image/gid/12/width/125/height/174/15828_tiger-mother-comp.rev.1454361933.jpg" class="lw_image lw_image15828 lw_align_left" srcset="/live/image/scale/2x/gid/12/width/125/height/174/15828_tiger-mother-comp.rev.1454361933.jpg 2x, /live/image/scale/3x/gid/12/width/125/height/174/15828_tiger-mother-comp.rev.1454361933.jpg 3x" data-max-w="450" data-max-h="625"/>Amy Chua, <em><a href="http://www.amazon.com/Battle-Hymn-Tiger-Mother-ebook/dp/B004CLYKLI/ref=dp_kinw_strp_1">Battle Hymn of the Tiger Mother</a></em> (Penguin, 2011).</p><p> Best-selling Yale Law professor Chua (<em><a href="http://www.amazon.com/World-Fire-Exporting-Instability-ebook/dp/B000FC0ZB2/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1352329022&sr=1-1&keywords=world+on+fire+chua">World on Fire</a></em> and <em><a href="http://www.amazon.com/Day-Empire-Hyperpowers-Dominance---ebook/dp/B001NLKUQY/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1352329049&sr=1-1&keywords=day+of+empire+chua">Day of Empire</a></em>) explores a more personal topic, how she applied Chinese parenting values to raising two daughters in the United States. Pushing her daughters to a degree few native-born American parents do, she tells a story of both success and resistance.</p><p> The family story Chua tells is fascinating, but the book’s deeper value lies in how it helps Americans better understand Chinese culture and values. Chinese parents, Chua argues, look at their role quite differently than their American counterparts: “Western parents are concerned about their children’s psyches. Chinese parents aren’t. They assume strength, not fragility.”</p></div>
- <div class="lw_blurbs_body"><p><img width="130" height="196" alt="" src="/live/image/gid/12/width/130/height/196/42533_piketty.rev.1454387389.jpeg" class="lw_image lw_image42533 lw_align_left" data-max-w="230" data-max-h="346"/>Thomas Piketty, <a href="http://www.amazon.com/Capital-Twenty-First-Century-Thomas-Piketty/dp/067443000X"><em>Capital in the Twenty-First Century</em></a> (Belknap, 2014).</p><p> In this best-selling work, French economist Thomas Piketty argues that the 21st century is seeing a return to ‘patrimonial capitalism,’ the concentration of wealth, income, and power in the hands of a small group of super-wealthy individuals and families.</p></div>
- <div class="lw_blurbs_body"><p><img width="161" height="209" alt="" src="/live/image/gid/12/width/161/height/209/20539_turner-book.rev.1454365253.jpg" class="lw_image lw_image20539 lw_align_left" data-max-w="161" data-max-h="209"/>Adair Turner, <em><a href="http://www.amazon.com/Economics-After-Crisis-Objectives-Lectures/dp/026201744X/ref=pd_sim_b_11" target="_blank">Economics After the Crisis</a></em> (MIT Press, 2012).</p><p> The financial crisis of 2008 continues to roil the global economy. Turner, Britain’s chief financial regulator, argues that what is needed to restore sustained growth is a rethinking of the basic premises of economics and financial regulation.</p><p> For the last generation, Turner says, economic policymaking has been driven by the so-called Washington Consensus: that markets are efficient, that economic actors are rational in pursuit of their own self-interest, and that inequality is an inescapable consequence of the necessary pursuit of economic growth.</p><p> These simplifying assumptions certainly make for elegant mathematical models. But Turner argues that they simply don’t do a good job mapping the real world.</p><p> What are the consequences when the assumptions and the real world diverge? And what should we do now to rebuild the global economy? Turner’s book will inspire hard thinking about these big questions.</p></div>
- <div class="lw_blurbs_body"><p><img width="139" height="204" alt="" src="/live/image/gid/12/width/139/height/204/16059_crescentandstar.rev.1454362080.jpg" class="lw_image lw_image16059 lw_align_left" data-max-w="139" data-max-h="204"/>Stephen Kinzer, <em><a href="http://www.amazon.com/Crescent-Star-Turkey-Between-Worlds/dp/0374531404/ref=pd_sim_b_6" target="_blank">Crescent and Star: Turkey Between Two Worlds</a></em> (Farrar, Straus and Giroux, 2008).</p><p> Kinzer, former New York Times Istanbul bureau chief, presents a concise history of modern Turkey without hiding his passion and love for the country. Turkey, situated at the crossroads of Europe and Asia, sits symbolically between two worlds–a modern, westernized world of markets and democracy, and a traditional world of faith and authoritarianism.</p><p> Kinzer vividly relates Turkey history, from Kemal Ataterk to contemporary challenges including militarism, women’s rights, Islamic fundamentalism, and the ongoing challenge of the place of the Kurdish minority in Turkey.</p></div>
- <div class="lw_blurbs_body"><p><em><a href="http://www.amazon.com/The-Experience-Economy-Theater-Business/dp/0875848192"><img width="210" height="300" alt="" src="/live/image/gid/12/width/210/height/300/33978_experience-economy.rev.1454379076.jpg" class="lw_image lw_image33978 lw_align_left" data-max-w="210" data-max-h="300"/></a></em></p><p> B. Joseph Pine II and James H. Gilmore, <a href="http://www.amazon.com/The-Experience-Economy-Theater-Business/dp/0875848192">The Experience Economy: Work Is Theater & Every Business a Stage</a> (Harvard Business School Press, 1999).</p><p> Terry Scout: Pine and Gilmore’s main point in this classic book is that people want experiences rather than goods and services. Companies excel by providing compelling experiences for customers. Apple Stores with the genius bar are an experience. (They really are. I love to go to an Apple Store.) </p><p><em>Required for BUS 202 Marketing, 2013-14.</em></p></div>
- <div class="lw_blurbs_body"><p><img width="183" height="226" alt="Chouinard, Let My People Go Surfing" src="/live/image/gid/12/width/183/height/226/82271_Chouinard.rev.1543599633.jpg" class="lw_image lw_image82271 lw_align_left lw_column_width_half" data-max-w="282" data-max-h="349"/>Yvon Chouinard, <em><a href="https://www.amazon.com/gp/product/0143109677/ref=dbs_a_def_rwt_bibl_vppi_i0" target="_blank" rel="noopener noreferrer">Let My People Go Surfing: The Education of a Reluctant Businessman</a> </em>(Penguin, 2006). Chouinard, the legendary founder of Patagonia and visionary business leader, shows how making money and changing the world are intrinsically linked.</p><p> With critical lessons on business strategy, Chouinard explains how his business is a force for good in the world while being a leader in the outdoor apparel industry.</p><p> According to Chouinard, “When [Patagonia] makes a decision because it’s the right thing to do for the planet, it ends up also being good for the business.”</p></div>
Spanning the Globe
Read perspectives on study—and life—abroad from three Business Management students in the new issue of 4Corners, the Global Education Office’s International Programs Magazine. BUS major Katie Zabel talks about her time in Australia and Scotland, BUS major Lily Britt shares memories of her time in Hong Kong, and BUS minor Evelyn Mantegani remembers her spring semester in Ireland.
What started out as a student initiative to spread sanitation awareness has become a sustainable business venture for Kent Center, creating jobs for adults with disabilities.
A business management major who serves as vice president of Washington College’s chapter of the American Marketing Association has been tapped to receive a 2018 Sigma Beta Delta (SBD) Fellowship Award.
Partnering with Wake Forest University, Washington College opens up a new opportunity for students who are seeking a master’s degree in management.