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Department of

Business Management

Life with meaning.

Prof. Susan Vowels, Dept. ChairProf. Susan Vowels, Dept. Chair

That’s the literal translation of 生意 (sheng-yi), the Chinese word for business.

And that’s our approach to teaching business management as a liberal art.

We engage students. You’ll share ideas with classmates, work closely with expert faculty, and get your hands on real-world tools like SAP (all our majors learn how to use it). You can invest a half million dollars in socially responsible businesses in the Brown Advisory Student-Managed Investment Fund. And you can learn how to build your own business from the ground up. 

It’s your dream, and we want you to dream big. We’re here to help you make it real, and create your very own sheng-yi, life with meaning.

Our grads Global business BUS classroom, Spring 2011 In the classroom

Student quick links

Quick links for students

 


9000

What we're reading

  • Walter Isaacson, Steve Jobs (Simon and Schuster, 2011).

    Isaacson (best-selling author of biographies of Henry Kissinger, Benjamin Franklin, and Albert Einstein), in his exhaustively researched biography, paints a vivid picture of the complex, difficult genius who co-founded Apple and revolutionized how the world uses computers, listens to music, and more.

  • Amy Chua, Battle Hymn of the Tiger Mother (Penguin, 2011).

    Best-selling Yale Law professor Chua (World on Fire and Day of Empire) explores a more personal topic, how she applied Chinese parenting values to raising two daughters in the United States. Pushing her daughters to a degree few native-born American parents do, she tells a story of both success and resistance.

    The family story Chua tells is fascinating, but the book’s deeper value lies in how it helps Americans better understand Chinese culture and values. Chinese parents, Chua argues, look at their role quite differently than their American counterparts: “Western parents are concerned about their children’s psyches. Chinese parents aren’t. They assume strength, not fragility.”

  • Walter Isaacson, Benjamin Franklin: An American Life (Simon & Schuster, 2004).

    Inventor, diplomat, statesman, scientist, Founding Father–and entrepreneur. Benjamin Franklin helped invent the quintessentially American notion of the entrepreneur, the enterprising individual who recognizes opportunities, takes risks, and earns great success.

    Isaacson traces Franklin’s story from his start as a printer’s apprentice to his success as a publisher and journalist, to his even greater public career in diplomacy and the American founding. He shows that while Franklin may have ended up a distinguished statesman and beloved figure, he kept to the end his entrepreneurial interest in new ideas, new opportunities, and new enterprises.

  • Dan Senor and Saul Singer, Startup Nation: The Story of Israel’s Economic Miracle (12, 2009).

    Israel, a nation of just 7 million people, has more startup companies than China, India, or Japan, and is a global magnet for venture capital investment, with more than twice as much venture capital per person than the United States, and 30 times more than Europe.

    Senor and Singer explore the intellectual traditions, government policies, and people behind Israel’s remarkable economic success. Entrepreneurialism, the authors suggest, is far more than a policy or a mindset–it is a culture, as well.

  • Dave Kerpen, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) (McGraw-Hill, 2011).

    “A friend’s recommendation,” Kerpen says, “is more powerful than any advertisement.”

    Social media are transforming how businesses communicate and connect with customers, and how people learn about products and services.

    Facebook, Twitter, blogs, and other social media sites have brought in a new era of informal, rapid-fire interaction–and they’ve also brought waves of new data that companies can analyze to learn more abou their customers’ likes and dislikes.

    In this best-selling book, Kerpen, co-founder and CEO of Likeable Media, provides a fast-paced, easy-to-follow guide to the remarkable world of social media marketing.

     

  • Gary Belsky and Thomas Gilovich, Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics (Simon & Schuster, rev. ed. 2010).

    In this entertaining and readable book, Belsky and Gilovich explore how people think about money and financial decisions, and why we sometimes make mistakes. Drawing on the rapidly advancing field of behavioral economics, they explore mistakes like the sunk cost fallacy, the tendency to throw good money after bad.

    No matter how ‘smart’ you are, Belsky and Gilovich will help you avoid making irrational financial decisions.

  • Steven Schussler, It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring (Union Square Press, 2010). 

    Schussler, the founder of Rainforest Café, offers an entertaining, winning guide to his own experiences as an entrepreneur on a shoestring. As a young man building his business, Schussler was never afraid to take a chance, even if it might mean making a fool of himself.

     

  • Tom Cronin and Michael Genovese, Leadership Matters (Paradigm, 2012). 

    In their new book, political scientists Cronin and Genovese explore the paradoxes of leadership by looking at literature, movies, art, and classic texts. A wide-ranging, head-expanding read.

  • Richard D’Aveni, Strategic Capitalism: The New Economic Strategy for Winning the Capitalist Cold War (McGraw Hill, 2012).

    Western economists and policymakers have long favored a laissez-faire approach to capitalism and the market.

    But D’Aveni, a strategy professor at Dartmouth’s Tuck Business School, argues that in today’s global economy this traditional hands-off view is failing. Unless Western governments accept a more active role, D’Aveni says, they will continue to lose out to the Chinese model.

  • Gretchen Morgenson and Joshua Rosner, Reckless Endangerment: How Outsized Ambition, Greed, and Corruption Led to Economic Armageddon (Times Books/Henry Holt, 2011).

    A searing exposé of the financial collapse in America in the 2000s, a collapse that has had far-reaching consequences and has been likened to a second Great Depression.

    Pulitzer-Prize-winning journal Morgenson and her co-author trace the roots of the collapse to an unhealthy, uncontrolled partnership between private-sector banks, mortgage giants Fannie Mae and Freddie Mac, and politicians going back to the 1990s. They paint a vivid story of how Fannie and Freddie, eager to guard their privileged position of being backed by the government, aggressively resisted Congressional oversight while showering money on politicians to win favorable treatment.

    The authors reveal the workings of the revolving door between Washington and Wall Street, and note that in the years since the collapse, no individual has been held accountable for the ruin and suffering. It’s a powerful, astonishing story of immensely powerful individuals using their connections and positions to enrich themselves, while shielding themselves from the consequences of their mistakes.

  • Jake Breeden, Tipping Sacred Cows: Kick the Bad Work Habits that Masquerade as Virtues (Jossey-Bass, 2013).

    Leaders pride themselves on traits such as creativity, passion, and fairness. But unquestioned virtues can curdle into vices when pursued relentlessly or in the wrong contexts.  The author, a Duke University faculty member, takes a hard look at seven ‘sacred cows’ dear to many leaders, showing how overzealous allegiance to them can harm their organizations.

  • Thomas Piketty, Capital in the Twenty-First Century (Belknap, 2014).

    In this best-selling work, French economist Thomas Piketty argues that the 21st century is seeing a return to ‘patrimonial capitalism,’ the concentration of wealth, income, and power in the hands of a small group of super-wealthy individuals and families.

  • Benjamin Graham, The Intelligent Investor (1949; revised in 2003 with commentary by Jason Zweig).

    How can you make money in the stock market? In this classic book Benjamin Graham lays out his key idea: “value investing.” Warren Buffett, America’s most famous and revered billionaire investor, was inspired by Graham’s ideas, and called The Intelligent Investor “by far the best book on investing ever written.”

    By focusing on fundamentals and resisting the urge to buy and sell at every market fluctuation, Graham argues, the intelligent investor can minimize risk and maximize long-term gain.

    It worked for Warren Buffett and countless other investors in the six decades since Graham’s book first came out. It probably stil has some wisdom left for you.

  • Sutton and Rao, Scaling Up Excellence: Getting to More Without Settling for Less (Crown Business, 2014).

    Stanford professors Sutton and Rao explore how organizations can take good ideas practices—“pockets of exemplary performance”—and ‘scale’ them: expand their reach across the entire organization. Based on extensive research from many different industries, Sutton and Rao present a concise, clear framework for “spreading excellence” within a company.

  • Stephen Kinzer, Crescent and Star: Turkey Between Two Worlds (Farrar, Straus and Giroux, 2008).

    Kinzer, former New York Times Istanbul bureau chief, presents a concise history of modern Turkey without hiding his passion and love for the country. Turkey, situated at the crossroads of Europe and Asia, sits symbolically between two worlds–a modern, westernized world of markets and democracy, and a traditional world of faith and authoritarianism.

    Kinzer vividly relates Turkey history, from Kemal Ataterk to contemporary challenges including militarism, women’s rights, Islamic fundamentalism, and the ongoing challenge of the place of the Kurdish minority in Turkey.

[Click here for more good reads.]


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