Publicizing Your Events
Publicizing Your Event with a Press Release
Your primary tool for publicizing your event is the campus Web calendar, which is open to the public. Start with the “Submit an Event” form on the Web site.
To effectively promote your event, we will need:
Contact information for your featured speaker or performer, including:
- a phone number
- an email address
- and the URLs or addresses for any Web sites that offer more information about the speaker/event.
High-resolution Photos or Images.
What kind of image?
For standard lectures, send at least one flattering high-resolution photo of the speaker. Feel free to send additional images that relate to the topic of the talk or event. The more the merrier.
For fundraisers, festivals, etc., think about what kind of image can provide the flavor of the event. It can be photograph taken at a previous year’s event, a photo of the organizer(s) in their event T-shirts, or a photo that shows the focus or beneficiary of the event. Think ahead about possible photo opportunities.
What does high-resolution mean?
A photograph’s resolution—the measure of the amount of detailed visual information it captures – is expressed as both pixels per inch (ppi) and dots per inch (dpi). For our purposes, we focus on the dpi number.
For the Web, a dpi as low as 72 will work, but print newspapers and magazines (along with posters and brochures) require a dpi of 300 or higher to avoid a blurred or pixelated image. That’s why simply grabbing an image off a Web site won’t work unless that image is being offered for download in high resolution.
Description of the event.
Provide a brief (75 to 200 words) summary of the event in layman’s terms, including the speaker’s expertise and what to expect of the lecture or event.
Explain in layman’s terms what the talk will cover or what the event will include. If the event cannot be explained in a way the average person can understand, that might mean it should not be promoted to the general public through a press release. Instead promote it on your department Web site and through other interested clubs, and classes.
Where does it go?
While some major WC news releases are distributed regionally and nationally, the vast majority of them are first posted on the WC News page, and then emailed to print and online newspapers closer to home, including:
- The Kent County News
- The Rock Hall Wave
- The Chestertown Spy
- The Elm
- The Tidewater Trader
- WCTR Radio
- WBOC-TV (Salisbury)
- The Bay Times (Kent Island)
- The Times Record (Caroline County)
- The Record Observer (Queen Anne’s County)
- The Cecil Whig (Cecil County)
- The Star Democrat (Easton)
With the proper lead-time (two months prior to the event), we can also help you distribute information to regional magazines for consideration in their calendar listings.
The Office of College Relations routinely spreads information about important upcoming events on the College Facebook page and through Twitter.
It’s easier than ever for you to post and tweet your events yourself, by sharing a link from the College Website, either the Calendar listing or the News Release. For advice on using social media, contact Electronic Communications Specialist Lindsay Bergman.