Elections: Technology - a talk by Sasha Issenberg
Anatomy of an Election will feature author and journalist Sasha Issenberg in a talk about his new book, “Victory Lab: The Secret Science of Winning Campaigns”.
We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioral psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Sponsored by the C. V. Starr Center for the Study of the American Experience and the Goldstein Program in Public Affairs.