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Goldstein Program in Public Affairs

Date: October 2 2012 5:30pm

Anatomy of an Election: Technology

A review in The New Republic called it “a timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics.” Journalist Sasha Issenberg spoke about his recently published bookThe Victory Lab: The Secret Science of Winning Campaigns about how today’s campaigns are run by teams of technicians using statistics, behavioral psychology and data-mining to determine just how millions of Americans will vote. Issenberg’s lecture was the second installment in the “Anatomy of an Election” series.


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