Marketing 101: “Find out what people want, and give it to them.” — Prof. Terry Scout
Marketing is a creative problem-solving endeavor that rigorously identifies people’s needs and desires and develops products and services to meet them.
Marketing includes market research and data analysis of consumer behavior and mindset; development of new products and services; cultivation of relationships with consumers and target markets; and creation and maintenance of brand identities as a durable source of trust and credible information in complex environments.
Drawing from Business Management, Art, and other disciplines, the Marketing Minor draws on liberal-arts skills such as research, analysis, creativity, communication, and the application of ethical principles to marketing work. The minor is open to students in all majors.
Marketing Minor directors
Prof. Ryan S. Eanes, Dept. of Business Management
Prof. Michael Harvey, Dept. of Business Management
Required courses (12 credits)
BUS 111. Principles of Marketing
BUS 222. Marketing Research
BUS 323. Consumer Behavior
Electives (8 credits)
(at least one elective must be a BUS course)
BUS 224. Digital Marketing
BUS 351. Advertising
BUS 294/394. Special Topics in Marketing (will vary by semester)
ART 231. Creative Process
ART 251. Visual & Critical Thinking
ART 291. Intermedia_VNM
ART 330. Video Intensive
ART 335. New Media Intensive
ART 340. Photography Intensive
Top Wawa executives spoke on the business’ enduring brand at 2016’s first George Washington Leadership Series talk.
The Business Management department announced a marketing minor in March. Offically launched for the fall semester, the minor gives students the opportunity to gain a new perspective on marketing.
“Many, many students have put a smile on my face and a song in my heart. I just hope I’ve done as much for them as they’ve done for me.” —Professor Terry Scout