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Department of

Business Management

Life with meaning.

Prof. Susan Vowels, Dept. ChairProf. Susan Vowels, Dept. Chair

That’s the literal translation of 生意 (sheng-yi), the Chinese word for business.

And that’s our approach to teaching business management as a liberal art.

We engage students. You’ll share ideas with classmates, work closely with expert faculty, and get your hands on real-world tools like SAP (all our majors learn how to use it). You can invest a half million dollars in socially responsible businesses in the Brown Advisory Student-Managed Investment Fund. And you can learn how to build your own business from the ground up. 

It’s your dream, and we want you to dream big. We’re here to help you make it real, and create your very own sheng-yi, life with meaning.

image Our grads image Global business BUS classroom, Spring 2011 In the classroom

Student quick links

Quick links for students

 


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What we're reading

  • imageStephen Kinzer, Crescent and Star: Turkey Between Two Worlds (Farrar, Straus and Giroux, 2008).

    Kinzer, former New York Times Istanbul bureau chief, presents a concise history of modern Turkey without hiding his passion and love for the country. Turkey, situated at the crossroads of Europe and Asia, sits symbolically between two worlds–a modern, westernized world of markets and democracy, and a traditional world of faith and authoritarianism.

    Kinzer vividly relates Turkey history, from Kemal Ataterk to contemporary challenges including militarism, women’s rights, Islamic fundamentalism, and the ongoing challenge of the place of the Kurdish minority in Turkey.

  • imageDan Senor and Saul Singer, Startup Nation: The Story of Israel’s Economic Miracle (12, 2009).

    Israel, a nation of just 7 million people, has more startup companies than China, India, or Japan, and is a global magnet for venture capital investment, with more than twice as much venture capital per person than the United States, and 30 times more than Europe.

    Senor and Singer explore the intellectual traditions, government policies, and people behind Israel’s remarkable economic success. Entrepreneurialism, the authors suggest, is far more than a policy or a mindset–it is a culture, as well.

  • imageAdair Turner, Economics After the Crisis (MIT Press, 2012).

    The financial crisis of 2008 continues to roil the global economy. Turner, Britain’s chief financial regulator, argues that what is needed to restore sustained growth is a rethinking of the basic premises of economics and financial regulation.

    For the last generation, Turner says, economic policymaking has been driven by the so-called Washington Consensus: that markets are efficient, that economic actors are rational in pursuit of their own self-interest, and that inequality is an inescapable consequence of the necessary pursuit of economic growth.

    These simplifying assumptions certainly make for elegant mathematical models. But Turner argues that they simply don’t do a good job mapping the real world.

    What are the consequences when the assumptions and the real world diverge?  And what should we do now to rebuild the global economy? Turner’s book will inspire hard thinking about these big questions.

  • imageAmy Chua, Battle Hymn of the Tiger Mother (Penguin, 2011).

    Best-selling Yale Law professor Chua (World on Fire and Day of Empire) explores a more personal topic, how she applied Chinese parenting values to raising two daughters in the United States. Pushing her daughters to a degree few native-born American parents do, she tells a story of both success and resistance.

    The family story Chua tells is fascinating, but the book’s deeper value lies in how it helps Americans better understand Chinese culture and values. Chinese parents, Chua argues, look at their role quite differently than their American counterparts: “Western parents are concerned about their children’s psyches. Chinese parents aren’t. They assume strength, not fragility.”

  • imageTom Cronin and Michael Genovese, Leadership Matters (Paradigm, 2012). 

    In their new book, political scientists Cronin and Genovese explore the paradoxes of leadership by looking at literature, movies, art, and classic texts. A wide-ranging, head-expanding read.

  • Gretchen Morgenson and Joshua Rosner, Reckless Endangerment: How Outsized Ambition, Greed, and Corruption Led to Economic Armageddon (Times Books/Henry Holt, 2011).

    imageA searing exposé of the financial collapse in America in the 2000s, a collapse that has had far-reaching consequences and has been likened to a second Great Depression.

    Pulitzer-Prize-winning journal Morgenson and her co-author trace the roots of the collapse to an unhealthy, uncontrolled partnership between private-sector banks, mortgage giants Fannie Mae and Freddie Mac, and politicians going back to the 1990s. They paint a vivid story of how Fannie and Freddie, eager to guard their privileged position of being backed by the government, aggressively resisted Congressional oversight while showering money on politicians to win favorable treatment.

    The authors reveal the workings of the revolving door between Washington and Wall Street, and note that in the years since the collapse, no individual has been held accountable for the ruin and suffering. It’s a powerful, astonishing story of immensely powerful individuals using their connections and positions to enrich themselves, while shielding themselves from the consequences of their mistakes.

  • imageCarroll Quigley, The Evolution of Civilizations (first published 1961).

    In this far-ranging historical analyis, Quigley traces the seven-part life-cycle of great civilizations. Prof. Jim Flanagan, who teaches global business, still remembers reading the book as part of Quigley’s “mind-blowing” course at Georgetown University his very first year in college. Quigley, Prof. Flanagan says, still has a lot to teach students today, more than a half-century since the book’s original publication, about history, civilizations, and economics.

  • imageJake Breeden, Tipping Sacred Cows: Kick the Bad Work Habits that Masquerade as Virtues (Jossey-Bass, 2013).

    Leaders pride themselves on traits such as creativity, passion, and fairness. But unquestioned virtues can curdle into vices when pursued relentlessly or in the wrong contexts.  The author, a Duke University faculty member, takes a hard look at seven ‘sacred cows’ dear to many leaders, showing how overzealous allegiance to them can harm their organizations.

  • imageWalter Isaacson, Steve Jobs (Simon and Schuster, 2011).

    Isaacson (best-selling author of biographies of Henry Kissinger, Benjamin Franklin, and Albert Einstein), in his exhaustively researched biography, paints a vivid picture of the complex, difficult genius who co-founded Apple and revolutionized how the world uses computers, listens to music, and more.

  • imageGary Belsky and Thomas Gilovich, Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics (Simon & Schuster, rev. ed. 2010).

    In this entertaining and readable book, Belsky and Gilovich explore how people think about money and financial decisions, and why we sometimes make mistakes. Drawing on the rapidly advancing field of behavioral economics, they explore mistakes like the sunk cost fallacy, the tendency to throw good money after bad.

    No matter how ‘smart’ you are, Belsky and Gilovich will help you avoid making irrational financial decisions.

  • imageErik Brynjolfsson and Andrew McAfee, Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy (Digital Frontier Press, 2012) 

    Brynjolffson and McAfee, professors at MIT’s Sloan School of Management, argue that the pace of technological innovation is increasing, and explore the challenges this poses to the future of jobs and the economy. 

  • imageWalter Isaacson, Benjamin Franklin: An American Life (Simon & Schuster, 2004).

    Inventor, diplomat, statesman, scientist, Founding Father–and entrepreneur. Benjamin Franklin helped invent the quintessentially American notion of the entrepreneur, the enterprising individual who recognizes opportunities, takes risks, and earns great success.

    Isaacson traces Franklin’s story from his start as a printer’s apprentice to his success as a publisher and journalist, to his even greater public career in diplomacy and the American founding. He shows that while Franklin may have ended up a distinguished statesman and beloved figure, he kept to the end his entrepreneurial interest in new ideas, new opportunities, and new enterprises.


  • imageMark Beasley et al., “Fraudulent Financial Reporting 1998-2007: An Analysis of U.S. Public Companies.” The study, commissioned by leading American accounting organizations, including the American Accounting Association, documents more than 300 cases of accounting fraud in American business during a decade that saw many high-profile instances of malfeasance, with a total misappropriation of more than $100 billion.

    Senior leaders, according to the study, play a critical role in enabling fraud: 89% of CEOs and/or CFOs were named by the SEC in fraud cases it investigated.

    The study concludes that the  long-term impact of accounting and reporting fraud was strongly negative, with companies committing fraud facing higher-than-average risks of bankruptcy, delisting, or asset sales.

  • image

    B. Joseph Pine II and James H. Gilmore, The Experience Economy: Work Is Theater & Every Business a Stage (Harvard Business School Press, 1999).

    Terry Scout: Pine and Gilmore’s main point in this classic book is that people want experiences rather than goods and services.  Companies excel by providing compelling experiences for customers.  Apple Stores with the genius bar are an experience.  (They really are. I love to go to an Apple Store.) 

    Required for BUS 202 Marketing, 2013-14.

  • Steven Schussler, It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring (Union Square Press, 2010). 

    imageSchussler, the founder of Rainforest Café, offers an entertaining, winning guide to his own experiences as an entrepreneur on a shoestring. As a young man building his business, Schussler was never afraid to take a chance, even if it might mean making a fool of himself.

     

[Click here for more good reads.]


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